Grading Goldman's Charm Offensive
By Kevin Roose - NYMag
Smiling for the camera:
Goldman put CEO Lloyd Blankfein under klieg lights this month, granting rare interviews to CNBC and Bloomberg TV. “Obviously it has occurred to us that we haven’t gotten everything right,” Blankfein said during one interview, offering a mea culpa for the firm's tight-lipped tradition.
Blankfein acquitted himself well, but why relegate him to the Nielsen ghetto of business TV? Put him on NBC, ABC, or CBS — or better yet, give him to Jon Stewart. That we'd watch.
Cozying up to the press:
Goldman has been quietly reaching out to journalists who cover the firm in recent weeks, inviting select reporters and columnists from publications like the New York Times (where, full disclosure, I worked until earlier this month) and the Wall Street Journal for intimate meet-and-greets with Blankfein, president Gary Cohn, and other executives.
Offering face time with the C-suite is a good way to get reporters to hear you out, but it’s not clear that the sessions will result in more positive press. One reporter who was invited to 200 West Street this month described the small-group setting as "a little bizarre.”
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